I have summarized the blog for you. Of course, you are invited to read the story and share your feedback. Summary The blog elaborates onto why Specialization is a long term game plan. Very briefly, it discusses why a single-product focus can be of not much financial help; read Sale numbers, in your short to medium term. I encourage you to build a typicality for your business place and then probably a community around it but gradually. The Blog Opening a Cafe ! I have news for you. Just a Coffee won’t do. Why don’t you go out and have more than just a coffee serving place. Everyone does that, so what makes you different from them? Trust me, how many customers can differentiate between the coffee you serve and what’s in the neighbourhood cafe is a very debatable topic. Most established brand names have their unique character and/or their defined customer base. Say, Barista is a workplace for professionals and same is with Third Wave, Starbucks is for people with their names o...
Designing and implementing 'Go-To-Market' strategy for Restaurants and building them 'Fund-attractive' business portfolio.