Barista Coffee, one of India's leading café chains, has launched its all-new Protein Coffee Range in association with Yoga Bar, a leading nutrition-led food brand committed to making healthy eating simple, enjoyable, and protein-rich. Launched under the 'Kaafi Protein Hai' campaign, this partnership brings a first-of-its-kind café experience that combines premium coffee with protein. The new range is now available across Barista cafés nationwide.
This collaboration marks a significant step in the evolution of India's café culture, as consumers are increasingly seeking food and beverage choices that deliver both taste and functional benefits. The rise of fitness-conscious lifestyles and growing awareness around daily protein intake have created demand for more nutritious options in out-of-home dining. By bringing together Barista's premium coffee ability and Yoga Bar's trusted nutrition credentials, the partnership introduces unique offerings that seamlessly integrate high-quality protein into café favourites.
Rajat Agrawal, CEO, Barista Coffee, said, "Honestly, protein isn't a niche thing anymore; it's just become part of how people think about food and drink every day. With 'Kaafi Protein Hai', we are not just launching a new product; we are trying to build a whole new category, one that sits right at the intersection of café culture and functional nutrition. This feels like where café experiences are headed, and having Yoga Bar as a partner gives us the credibility to actually lead that shift, not just follow it."
Anuj Bansal, CBO, Yoga Bar, ITC Limited said, "At Yoga Bar, we've been championing the importance of protein for almost a decade, long before it became a mainstream conversation. Our focus has always been on finding innovative ways to make quality protein a natural part of everyday life. This collaboration with Barista is yet another exciting step in that journey. Coffee is a daily ritual for millions of Indians, and by bringing our high-quality whey protein into their favourite café beverages, we are making it easier for coffee lovers to enjoy the nutrition they need without changing the habits they love. Together with Barista, we're redefining the café experience by showing that great taste and better nutrition can go hand in hand."
Guests can now enjoy the new menu and can customize their favourite coffee with an added serving of whey protein, making protein consumption a seamless part of their everyday café experience.
This collaboration marks a significant step in the evolution of India's café culture, as consumers are increasingly seeking food and beverage choices that deliver both taste and functional benefits. The rise of fitness-conscious lifestyles and growing awareness around daily protein intake have created demand for more nutritious options in out-of-home dining. By bringing together Barista's premium coffee ability and Yoga Bar's trusted nutrition credentials, the partnership introduces unique offerings that seamlessly integrate high-quality protein into café favourites.
The range includes two distinct protein beverages, the Iced Caramel Whey-chino and the Mocha Pro-Muscle Shake, along with a Chicken Tikka Sandwich, giving customers a healthy, protein-packed café meal. Customers can also add Yoga Bar Whey Protein to any drink of their choice from the menu.
Anuj Bansal, CBO, Yoga Bar, ITC Limited said, "At Yoga Bar, we've been championing the importance of protein for almost a decade, long before it became a mainstream conversation. Our focus has always been on finding innovative ways to make quality protein a natural part of everyday life. This collaboration with Barista is yet another exciting step in that journey. Coffee is a daily ritual for millions of Indians, and by bringing our high-quality whey protein into their favourite café beverages, we are making it easier for coffee lovers to enjoy the nutrition they need without changing the habits they love. Together with Barista, we're redefining the café experience by showing that great taste and better nutrition can go hand in hand."
Guests can now enjoy the new menu and can customize their favourite coffee with an added serving of whey protein, making protein consumption a seamless part of their everyday café experience.
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